Market size and usage status of air-energy water heaters

For a long time, air-energy water heaters have been developing in a tortuous way. On the one hand, the consumption boom caused by electric water heaters and solar water heaters has not dissipated for a long time, which has made it cold for a while. On the other hand, the public's awareness of air-energy water heaters is not high. At the same time, since the development of product technology requires a lot of funds, most manufacturers have limited investment in publicity, so the road to promotion is blocked and restricted. The current shortage of funds has been improved to a certain extent. Some air-energy water heater manufacturers have obtained special funding support so that while vigorously developing technology, they have a certain amount of funds for publicity and promotion. Secondly, the popularity of air-energy water heaters is not high. On the one hand, its technology is still to be developed and upgraded, and some defects (low energy efficiency under low temperature conditions, large space occupation, etc.) need to be overcome; on the other hand, the required purchase capital is relatively expensive, which is higher than the market price of general water heaters. The technological breakthroughs of air-energy water heaters are obvious to all. Not only has it greatly reduced its own size, but it has also overcome the low temperature problem. Because of its advantages such as low energy consumption and high environmental protection, it is supported by the national energy-saving and people-benefiting project policy, and the subsidy amount is increased to facilitate the promotion of the whole people.

The road to branding of air-energy water heaters is bumpy. As there are many brands on the market, both good and bad, it is inevitable that there are unscrupulous merchants who make huge profits from them. Therefore, in the further development of air-energy water heaters, the top priority is to establish a brand image. In recent years, with the release of the energy efficiency measurement standards for air-energy water heaters, about 20% of manufacturers will face market elimination. This move is more conducive to strong brands to further expand the market and achieve branded sales.